Unveiling Our New Visual Identity

The new ‘look and feel’ provides clarity and reinforces the Jones Insurance brand promise of We’re with you.

We are proud to launch our new look and feel for the Jones Insurance brand today. The new look is a tribute to our decades of history, our local roots, and reinforcing our brand promise of We’re with you…

Jeff Jones, second-generation President of Jones Insurance, shared; “We felt it was time for a modernized visual identity; one that reflects the company’s past but also who we are today and how we’re evolving with our clients. With this in mind, we hired a local marketing agency to design a new look that expresses our local, personal, and down-to-earth brand story.

The new visual identity includes a new logo, colours, typography and a creative strategy. Over the coming months, the new look will be rolled out through community-building campaigns that strengthen the Jones Insurance connection to local people and workplaces.

The journey of Jones Insurance carries on,” Jones continues. “We are focused on providing forward-thinking insurance products and services that local people need to succeed in their life and business pursuits. At Jones Insurance, we want to make a real difference for our clients and the community, both big and small, every day.

Jenn Lawr, Partner/Personal Lines Manager, Jeff Jones, Partner/President

Jones Insurance, previously known as Jones & Associates Insurance, opened its doors in September of 1984, helmed by Mike and Derryl Jones. Current president, Jeff Jones, joined the company 20 years later in 2004, and purchased the company in 2015 with his sister, Jenn Lawr.

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Our Location

521 Memorial Ave

Thunder Bay, ON P7B 3Y6



[email protected]

Hours of Operation

Monday - Friday: 9am – 5pm

Weekends: Closed


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