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Jeff Jones - President

Jeff Jones was born and raised in Thunder Bay.  Son of Derryl and Mike Jones, Jeff grew up in the industry and always had an interest in business and marketing.  Insurance was the perfect fit for him.

Jeff graduated with a degree in Marketing from Confederation College in 2004.  After graduation, Jeff began working at Jones & Associates as a Marketing Broker. Since 2007 Jeff has earned his CAIB, his unrestricted RIBO license and is currently working on his CIP designation. In 2015 he & business partner/sister Jenn Lawr purchased the brokerage. 

Community service plays a major role in Jeff’s life, he has been on the executive for Thunder Bay Ventures & Wilderness Discover Handi-Capable Resort and is an active member (Past President) of the Hill City Kinsmen.  In 2006 Jeff completed the Leadership Thunder Bay Program which taught him leadership skills while gaining a broader understanding of the critical issues affecting our community.

Jeff has also been very involved in the insurance industry on many volunteer/advisor positions, currently sitting on the IBAO's Technology Committee. He was a team leader of the Young Brokers Association of Ontario for 6 years and is a Past President of the Insurance Brokers Association of Northwestern Ontario.

In his spare time, Jeff enjoys spending time with his wife Alexandra golfing, curling, skiing, canoeing, fishing, sailing, or just about any outdoor activity.

Jeff is very passionate about making sure all Jones Insurance clients are provided with an exceptional service experience. 

Jeff Jones, CAIB
Ph: 807-766-2086
Email: [email protected]


We're with you... all the way.

Our Location

521 Memorial Ave

Thunder Bay, ON P7B 3Y6



[email protected]

Hours of Operation

Monday - Friday: 9am – 5pm

Weekends: Closed


Need to make a claim? For after hours claims, visit our emergency claims page