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 About Us

In September of 1984, we opened our doors to provide a client-first approach to insurance. Since then, we have continued to grow; By partnering with the top insurance companies in Ontario, we are strongly equipped to provide full spectrum personal and commercial insurance solutions for the people of Thunder Bay and the surrounding area. 

When my father started Jones & Associates Insurance in 1984, he pledged that this company would always devote itself to being a client-first organization; Doing right by clients by advocating on their behalf. 

To this day, we remain dedicated to providing our clients with superior products, professional service, and the hand of friendship when needed. "We’re with you ...all the way” is more than just a slogan — It’s a promise to our clients. 

As leaders in our industry, we will continue along this path into the future, always seeking to improve who and what we are and what value we bring to our clients.


Jeff M. Jones, CAIB | President
Jones & Associates Insurance
Tel: (807) 343-9444| Fax: (807) 345-4955

The J&A Advantage

We pride ourselves in the ability to bring the very best products and services to our clients. This is accomplished by consistently upholding our values within every expression.

Below are a list of watchwords that we have defined to provide further insight regarding our values and our client-first approach to insurance:


Our brokers are licensed professionals. They bring their experience and knowledge to their role as your personal insurance advisor.

Most importantly, they are free to make impartial recommendations. Their first and only responsibility is to serve your interest and not the interests of your insurance company.


We have access to a wide selection of the best insurers in the country, most of whom, do not sell directly to the public. 

Once we have properly assessed your individual insurance needs we do the shopping for you, finding you the right coverage at a competitive price. 


Most of our clients prefer to have a face-to-face conversation with our brokers to discuss their policy’s coverage.

Our brokerage encourages you to communicate and correspond in the most comfortable means possible that fits your busy lifestyle, whether it is by telephone, email, social media or text.

We can also accommodate your schedule and make house calls or book after hour appointments.


In the event that you have to make a claim, we are here to ensure that you receive fair service and prompt settlement; getting you back to normal-fast!  In the event of a dispute, your broker will act as your advocate in dealings with the insurance company.


Our brokers are a wealth of knowledge on all aspects of general insurance.  They have the experience and forte to ensure that all eligible discounts are applied to the insurance policy you choose. 

They are experts at risk assessment and will determine how to properly protect you and your family’s interests with respect to Auto, Home and Business coverage. 

Professional education is ongoing and practiced on daily basis. You can rest assured that the coverage you receive is the coverage you need-you won’t be oversold.


We are accessible 24-7 on the web and conveniently located in the heart of Thunder Bay.


We are a progressive brokerage, adapting with new technology in the market place to make your buying experience quick, simple, and seamless.

Our Community 

Jones & Associates Insurance is proud to be able to give back to the community. Our staff are committed volunteers and actively support many local organizations such as:

Our History


Jones & Associates Insurance opens its doors.


Introduced commercial insurance division and services & expanded to present location.


Jones & Associates Insurance is consigned to Johnson Inc.


Reacquired commercial department.


Jeff Jones joins Jones & Associates Insurance second generation.


Reintroduction of personal lines services.


Jeff Jones & Jennifer Lawr purchase Jones & Associates Insurance.


Introduced Jones Client Portal for online customer policy management.


To this day, we continue to look forward to the future, innovating and adapting to provide better solutions for our clients.


Recent News

Driver: You are the Wheelman

By by Staff | May 11, 2018
Ridesharing Insurance for URIDE, UBER & Lyft

Are you considering driving for a ridesharing company like U-Ride? You could use a little extra cash, who doesn’t? You have access to a vehicle and you have a smartphone, … Read more

Another Successful Spiel

By Jeff Jones | January 24, 2018

The Kakabeka Falls Curling Club had another successful year with the 22nd Annual Jones Insurance Men’s Skins Spiel. It was the second straight year for Zan Lod to be in the … Read more

22nd Annual Men’s Skins Spiel January 18th to 21st, 2018

By Jeff Jones | October 31, 2017

We are really excited to once again be the presenting sponsor of the 22nd Annual Men’s Skins Spiel at Kakabeka Curling Club on Thursday, January 18th to Sunday, January 21st, … Read more

Insurance Quote

Getting a quote is simple and quick! Let one of our experienced brokers find the coverage options to fit your unique insurance needs.

Emergency Claims

If our office is closed and you need to make a claim, we ask that you try to reach one of us.

What's New

Insuring Your Home-Based Business

July 3, 2020

Do I need Home-Based Business Insurance? There are many associated risks with starting a new business, and protecting your investment can be an overwhelming task – but what if you … Read more

Hours of Operation

Mon: 9am – 5pm | Tues: 9am – 5pm | Wed: 9am – 5pm | Thurs: 9am – 5pm | Fri: 9am – 5pm | Sat: CLOSED | Sun: CLOSED

521 Memorial Ave, Thunder Bay, ON P7B 3Y6 • Tel: 807-343-9444 •