Our Mission

Our Mission quite simply, is to provide our clients with the very best of insurance products and services at the best price available
     … the first time
          … everytime

Our Philosophy

  • the client is our first and most important consideration
  • to always remember that our family of clients is the reason for our existance
  • to treat our clients with the utmost respect, honesty and professionalism at all times
  • to be leaders in our industry so that we can offer the most up-to-date and complete insurance coverage
  • and to always remember that we are people, just like you… you can talk to us.

The J&A Advantage

Advice
Our brokers are licensed professionals. They bring their experience and knowledge to their role as your personal insurance advisor. Most importantly, they are free to make impartial recommendations. Their first and only responsibility is to serve your interest and not the interests of your insurance company.
Choice
We have access to a wide selection of the best insurers in the country, most of whom, do not sell directly to the public.  Once we have properly assessed your individual insurance needs we do the shopping for you, finding you the right coverage at a competitive price. 
Flexibility
Most of our clients prefer to have a face-to-face conversation with our brokers to discuss their policy’s coverage. Our brokerage encourages you to communicate and correspond in the most comfortable means possible that fits your busy lifestyle, whether it is by telephone, email, social media or text. We can also accommodate your schedule and make house calls or book after hour appointments.
Advocacy
In the event that you have to make a claim, we are here to ensure that you receive fair service and prompt settlement; getting you back to normal-fast!  In the event of a dispute, your broker will act as your advocate in dealings with the insurance company. 
Knowledge
Our brokers are a wealth of knowledge on all aspects of general insurance.  They have the experience and forte to ensure that all eligible discounts are applied to the insurance policy you choose.  They are experts at risk assessment and will determine how to properly protect you and your family’s interests with respect to Auto, Home and Business coverage.  Professional education is ongoing and practiced on daily basis. You can rest assured that the coverage you receive is the coverage you need-you won’t be oversold.
Convenience
We are accessible 24-7 on the web and conveniently located in the heart of Thunder Bay.
Innovation
We are a progressive brokerage, adapting with new technology in the market place to make your buying experience quick, simple, and seamless.