About Us

Our Mission

To champion the well-being and success of the communities we serve through partnerships, innovation, and care.

In September of 1984, we opened our doors to provide a client-first approach to insurance.

Since then, we have continued to grow; By partnering with the top insurance companies in Ontario, we are strongly equipped to provide full spectrum personal and commercial insurance solutions for the people of Thunder Bay and the surrounding area. 

When my father started Jones & Associates Insurance in 1984, he pledged that this company would always devote itself to being a client-first organization; Doing right by clients by advocating on their behalf. 

To this day, we remain dedicated to providing our clients with superior products, professional service, and the hand of friendship when needed. "We’re with you ...all the way” is more than just a slogan — It’s a promise to our clients. 

As leaders in our industry, we will continue along this path into the future, always seeking to improve who and what we are and what value we bring to our clients.


Jeff M. Jones, CAIB | President
Jones & Associates Insurance
Tel: (807) 343-9444| Fax: (807) 345-4955

The J&A Advantage

We pride ourselves in the ability to bring the very best products and services to our clients. This is accomplished by consistently upholding our values within every expression.

Below are a list of watchwords that we have defined to provide further insight regarding our values and our client-first approach to insurance:


Our brokers are licensed professionals. They bring their experience and knowledge to their role as your personal insurance advisor.

Most importantly, they are free to make impartial recommendations. Their first and only responsibility is to serve your interest and not the interests of your insurance company.


We have access to a wide selection of the best insurers in the country, most of whom, do not sell directly to the public. 

Once we have properly assessed your individual insurance needs we do the shopping for you, finding you the right coverage at a competitive price. 


Most of our clients prefer to have a face-to-face conversation with our brokers to discuss their policy’s coverage.

Our brokerage encourages you to communicate and correspond in the most comfortable means possible that fits your busy lifestyle, whether it is by telephone, email, social media or text.

We can also accommodate your schedule and make house calls or book after hour appointments.


In the event that you have to make a claim, we are here to ensure that you receive fair service and prompt settlement; getting you back to normal-fast!  In the event of a dispute, your broker will act as your advocate in dealings with the insurance company.


Our brokers are a wealth of knowledge on all aspects of general insurance.  They have the experience and forte to ensure that all eligible discounts are applied to the insurance policy you choose. 

They are experts at risk assessment and will determine how to properly protect you and your family’s interests with respect to Auto, Home and Business coverage. 

Professional education is ongoing and practiced on daily basis. You can rest assured that the coverage you receive is the coverage you need-you won’t be oversold.


We are accessible 24-7 on the web and conveniently located in the heart of Thunder Bay.


We are a progressive brokerage, adapting with new technology in the market place to make your buying experience quick, simple, and seamless.

Our Community 

Jones & Associates Insurance is proud to be able to give back to the community. Our staff are committed volunteers and actively support many local organizations such as:

Our History


Jones & Associates Insurance opens its doors.


Introduced commercial insurance division and services & expanded to present location.


Jones & Associates Insurance is consigned to Johnson Inc.


Reacquired commercial department.


Jeff Jones joins Jones & Associates Insurance second generation.


Reintroduction of personal lines services.


Jeff Jones & Jennifer Lawr purchase Jones & Associates Insurance.


Introduced Jones Client Portal for online customer policy management.


To this day, we continue to look forward to the future, innovating and adapting to provide better solutions for our clients.


Recent News

Get a Free Non-Alcoholic Beverage at Nomad Bakeshop & Sandwich Bar

By Aaron Kainula | September 20, 2023

Your drink is on us!  Come see us at Nomad on Bay St on September 28th, 2023, from 11:30 am until 2:00 pm.   Grab a free non-alcoholic beverage on us … Read more

Get Free Admission at Haunted Harbour on October 7th

By Aaron Kainula | September 20, 2023

Jones Insurance is proud to present Haunted Harbour in support of Our Kids Count and the Transportation Museum of Thunder Bay.   Haunted Harbour Family Days “Monster Mash Bash”! This event … Read more

Winning Together, Giving Together

By Aaron Kainula | June 30, 2023

Contest Starts July 5th, 2023 We are excited to announce our Winning Together, Giving Together Referral Contest! Refer a friend to receive a property, auto and/or commercial insurance quote with … Read more

Insurance Quote

Finding the right coverage is easy! Let one of our experienced brokers find the coverage options to fit your unique insurance needs.

Emergency Claims

If our office is closed and you need to make an emergency claim, we ask that you try to reach one of us at our emergency claims number.


We're with you... all the way.

Our Location

521 Memorial Ave

Thunder Bay, ON P7B 3Y6



[email protected]

Hours of Operation

Monday - Friday: 9am – 5pm

Weekends: Closed


Need to make a claim? For after hours claims, visit our emergency claims page